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subject:"Retail trade"
~person:"Khouja, Moutaz"
~subject:"Advertising effects"
~subject:"Theorie"
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Retail trade
Advertising effects
Theorie
Sales promotion
3
Verkaufsförderung
3
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2
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2
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Theory
2
Buy-one-get-one
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Lagerhaltungsmodell
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Khouja, Moutaz
Kind, Hans Jarle
8
Foros, Øystein
7
Görtz, Gunnar
7
Jain, Amit
7
Malik, Garima
7
Bauer, Hans H.
6
Gedenk, Karen
6
Ailawadi, Kusum L.
5
Gázquez-Abad, Juan Carlos
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Neslin, Scott A.
5
Bijmolt, Tammo H. A.
4
Breugelmans, Els
4
Natter, Martin
4
Rajagopal
4
Rudanko, Leena
4
Aydinli, Aylin
3
Behe, Bridget K.
3
Bertini, Marco
3
Czerniachowska, Kateryna
3
Faßnacht, Martin
3
Fildes, Robert
3
Gourio, Francois
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Huchzermeier, Arnd
3
Ieva, Marco
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Inderst, Roman
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Kleinaltenkamp, Michael
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Leeflang, Peter
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Lutzky, Christian
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Martínez-López, Francisco J.
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Moon, Sangkil
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Nordfält, Jens
3
Pantano, Eleonora
3
Pauwels, Koen
3
Perakis, Georgia
3
Redler, Jörn
3
Sand, Jan Yngve
3
Sinitsyn, Maxim
3
Tenn, Steven
3
Varley, Rosemary
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of retailing
1
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ECONIS (ZBW)
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A comparative analysis of marketing promotions and implications for data analytics
Khouja, Moutaz
;
Subramaniam, Chandra
;
Vasudev, Vinay
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 151-174
Persistent link: https://www.econbiz.de/10012288656
Saved in:
2
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
3
Single-period inventory model with a delayed incentive option for selling excess inventory
Khouja, Moutaz
;
Vergara, F. Elizabeth
- In:
International transactions in operational research : …
15
(
2008
)
3
,
pp. 359-379
Persistent link: https://www.econbiz.de/10003717207
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