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subject:"Retail trade"
~subject:"Theorie"
~type_genre:"Sammelwerk"
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Retail trade
Theorie
Sales promotion
21
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21
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7
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5
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5
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Kleinaltenkamp, Michael
3
Auerbach, Heiko
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Königsfeld, Jerome Alexander
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Ortinau, David J.
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Pepels, Werner
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ECONIS (ZBW)
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Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander
-
2015
Persistent link: https://www.econbiz.de/10011750308
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2
Special issue: Retailing evolution research
Ortinau, David J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008988837
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3
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
4
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
5
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
6
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
7
Verkaufsförderung
Pepels, Werner
(
ed.
);
Auerbach, Heiko
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10014005537
Saved in:
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