//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"SME"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of innovation management"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
SME
Marketingmanagement
Marketing management
44
Firm performance
18
Unternehmenserfolg
18
Innovation management
17
Innovationsmanagement
17
Innovation
16
International marketing
14
Internationales Marketing
14
New product development
12
Produktentwicklung
12
KMU
11
Market orientation
10
Marketing
10
China
8
Multinationales Unternehmen
8
Transnational corporation
8
International market entry
7
Internationaler Markteintritt
7
Globalization
6
Emerging economies
5
Globalisierung
5
Schwellenländer
5
Entrepreneurship
4
Erfolgsfaktor
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
SMEs
4
Success factor
4
Beziehungsmarketing
3
Business start-up
3
Competitive advantage
3
Customer integration
3
Dynamic capabilities
3
Emerging markets
3
Entrepreneurship approach
3
Export
3
Kundenintegration
3
Relationship marketing
3
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
44
Type of publication (narrower categories)
All
Article in journal
44
Aufsatz in Zeitschrift
44
Language
All
English
44
Author
All
Cavusgil, Erin
3
Cavusgil, S. Tamer
2
Dogbe, Courage Simon Kofi
2
Helm, Roland
2
Javalgi, Rajshekhar G.
2
Khan, Huda
2
Pomegbe, Wisdom Wise Kwabla
2
Acar, A. Zafer
1
Acosta, Alexandra Solano
1
Agudo, Jesús Collado
1
Asseraf, Yoel
1
Bamfo, Bylon Abeeku
1
Bauer, Katharina
1
Bianchi, Constanza
1
Boso, Nathaniel
1
Brem, Alexander
1
Bzusnaina, Izzudin
1
Bıçakcıoğlu-Peynirci, Nilay
1
Cadogan, John W.
1
Chi, Ting
1
Crespo, Ángel Herrero
1
Dimitratos, Pavlos
1
Efrat, Kalanit
1
Eisingerich, Andreas B
1
Elbanna, Said
1
Fearne, Andrew P.
1
Filipescu, Diana A.
1
Fontana, Avanti
1
Gabrielsson, Peter
1
García-Zamora, Evelyn
1
Gayatri, Gita
1
Gilboa, Shaked
1
Gnizy, Itzhak
1
Gonzále-benito, Óscar
1
Gritsch, Stephanie
1
Gök, Osman
1
Hallbäck, Johanna
1
Hanker, Anna-Lena
1
Haverila, Matti J.
1
He, Xinming
1
more ...
less ...
Published in...
All
International business review : the official journal of the European International Business Academy
International journal of innovation management
Journal of business research : JBR
320
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
197
Journal of strategic marketing
183
European journal of marketing : EJM
130
Journal of marketing management : MM
123
Europäische Hochschulschriften / 5
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
84
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
47
International marketing review
47
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Jahrbuch der Absatz- und Verbrauchsforschung
42
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
International journal of technology marketing : IJTMkt
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
more ...
less ...
Source
All
ECONIS (ZBW)
44
Showing
1
-
10
of
44
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Translating strategy into action : the importance of an agile mindset and agile slack in international business
Asseraf, Yoel
;
Gnizy, Itzhak
- In:
International business review : the official journal of …
31
(
2022
)
6
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013415989
Saved in:
2
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
3
The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda
;
Khan, Zaheer
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
Saved in:
4
Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning
Dogbe, Courage Simon Kofi
;
Bamfo, Bylon Abeeku
; …
- In:
International journal of innovation management
25
(
2021
)
3
,
pp. 2150033-1-2150033-30
Persistent link: https://www.econbiz.de/10012593369
Saved in:
5
Market orientation and new product superiority among small and medium-sized enterprises (SMEs) : the moderating role of innovation capability
Dogbe, Courage Simon Kofi
;
Tian, Hong-Yun
;
Pomegbe, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050043-1-2050043-25
Persistent link: https://www.econbiz.de/10012271383
Saved in:
6
The role of market knowledge type on product innovation performance
Petrovici, Dan
;
Obal, Michael W.
;
Walton, Bryn
;
Fearne, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050046-1-2050046-30
Persistent link: https://www.econbiz.de/10012271448
Saved in:
7
The impact of marketing’s innovation-related capabilities on a firm’s innovation performance
Gök, Osman
;
Peker, Sinem
- In:
International journal of innovation management
24
(
2020
)
6
,
pp. 2050054-1-2050054-31
Persistent link: https://www.econbiz.de/10012271545
Saved in:
8
Product development capabilities : exploring mediating and moderating links between international product adaptation and industrial manufacturers' business performance
Bauer, Katharina
;
Krinner, Stephanie
;
Helm, Roland
; …
- In:
International journal of innovation management
24
(
2020
)
7
,
pp. 2050084-1-2050084-37
Persistent link: https://www.econbiz.de/10012271611
Saved in:
9
Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto
;
Fontana, Avanti
;
Gayatri, Gita
; …
- In:
International journal of innovation management
24
(
2020
)
3
,
pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
Saved in:
10
Export market orientation : an integrative review and directions for future research
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012303642
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->