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subject:"SME"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"B-to-B-Marke"
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SME
B-to-B-Marketing
96
Business-to-business marketing
96
Lieferantenmanagement
72
Supplier relationship management
72
Relationship marketing
34
Beziehungsmarketing
33
Salespeople
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E-commerce
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Electronic Commerce
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Selling
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Consumer behaviour
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B2B marketing
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Brand image
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Betriebliche Wertschöpfung
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Digitalisierung
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Online-Marketing
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Customer satisfaction
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1
Ferguson, Jodie L.
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Ghosh Dastidar, Ayan
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Islam, Nazrul
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Johnston, Wesley J.
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Mondal, Sandeep
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Mora Cortez, Roberto
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Paul, Tripti
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
20
The journal of business & industrial marketing
10
Journal of business-to-business marketing
5
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of strategic marketing
3
AKAD University Edition
2
Beiträge zum Controlling
2
International journal of entrepreneurial venturing
2
Journal of marketing management : MM
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
2
Management-Instrumente in kleinen und mittleren Unternehmen
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Administrative Sciences : open access journal
1
Applied financial economics
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business ethics and leadership : BEL
1
Business process management journal
1
Businesses
1
Critical perspectives on international business
1
Customer-centric marketing strategies : tools for building organizational performance
1
Economic issues, problems and perspectives
1
Engineering
1
Entrepreneurial business and economics review : EBER
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Europäische Hochschulschriften / 5
1
Gabler-Edition Wissenschaft
1
Global business and organizational excellence : a review of research & best practices
1
HRM and marketing orientation in the new era
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
Innovation through knowledge transfer 2012
1
International business and sustainable development
1
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of entrepreneurship and small business : IJESB
1
International journal of networking and virtual organisations : IJNVO
1
International journal of quality and service sciences
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ECONIS (ZBW)
4
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1
How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.
;
Zhang, Yameng
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
Saved in:
2
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
3
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
4
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
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