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subject:"SME"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Innovationsmanagement"
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Search: subject_exact:"Marketingpolitik"
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SME
Innovationsmanagement
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Marketing management
29
Marketingmanagement
29
Brand management
9
Markenführung
9
Advertising effects
8
Consumer behaviour
8
Konsumentenverhalten
8
Werbewirkung
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6
Sales promotion
6
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Marketing
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Online-Marketing
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Brand image
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Markenimage
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Öffentlichkeitsarbeit
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product placement
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Australien
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social media
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Drennan, Judy
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Huang, Guanxiong
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Kerr, Gayle
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Kitchen, Philip J.
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Li, You
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Martín-Velicia, Félix A.
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Panopoulos, Anastasios
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Papasolomou, Ioanna
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Rodríguez-Serrano, M. Ángeles
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Journal of promotion management : JPM
Journal of business research : JBR
42
SpringerLink / Bücher
39
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of strategic marketing
29
European journal of marketing : EJM
21
The journal of business & industrial marketing
21
Entrepreneurship marketing : principles and practice of SME marketing
16
International journal of technology marketing : IJTMkt
16
Europäische Hochschulschriften / 5
15
International journal of innovation management
15
Marketing intelligence & planning
15
Journal of marketing communications
14
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
Cogent business & management
13
Gabler Edition Wissenschaft
12
Journal of advertising research
12
Journal of marketing management : MM
12
International entrepreneurship and management journal
11
International journal of entrepreneurship and small business
11
Springer eBook Collection
11
The marketing review
11
Journal of historical research in marketing
10
Journal of small business and enterprise development
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International marketing review
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Asia Pacific journal of marketing and logistics
8
International business review : the official journal of the European International Business Academy
8
International journal of technology management : IJTM
8
Journal of small business strategy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Research
8
Springer eBook Collection / Business and Economics
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
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1
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
2
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
3
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
4
The role of absorptive capability on born-global performance
Rodríguez-Serrano, M. Ángeles
;
Martín-Velicia, Félix A.
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 447-458
Persistent link: https://www.econbiz.de/10011433409
Saved in:
5
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
6
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
7
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
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