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subject:"SME"
~person:"Gilmore, Audrey"
~subject:"Innovationsmanagement"
~subject:"Werbung"
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16
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10
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4
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4
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3
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Gilmore, Audrey
Bruhn, Manfred
22
Kaiser, Harry M.
17
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15
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12
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11
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10
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10
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9
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9
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9
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8
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8
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8
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7
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7
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7
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7
Didonet, Simone Regina
7
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7
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7
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7
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7
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7
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7
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6
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6
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6
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6
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6
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5
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5
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5
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5
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5
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5
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5
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5
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Journal of strategic marketing
4
European journal of marketing : EJM
2
International entrepreneurship and management journal
2
Journal of business research : JBR
1
Journal of research in marketing and entrepreneurship : JRME
1
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ECONIS (ZBW)
10
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1
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
2
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
3
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
4
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
5
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
6
Entrepreneurial and SME marketing
Gilmore, Audrey
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 137-145
Persistent link: https://www.econbiz.de/10009507692
Saved in:
7
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
8
Special issue: Strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009718145
Saved in:
9
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
10
Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
Saved in:
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