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subject:"SME"
~subject:"United States"
~type_genre:"CD-ROM, DVD"
~type_genre:"Systematic review"
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Search: subject_exact:"Marketingpolitik"
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Economics of the pharmaceutical industry
Lakdawalla, Darius
- In:
Journal of economic literature
56
(
2018
)
2
,
pp. 397-449
Persistent link: https://www.econbiz.de/10011941652
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2
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
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3
Marketing
Etzel, Michael J.
;
Walker, Bruce J.
;
Stanton, William J.
-
2007
-
14. ed
Persistent link: https://www.econbiz.de/10003082088
Saved in:
4
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
5
Do young growth companies need strategic marketing-planning? Review of the State of the art
Sager, Bernadette
- In:
The Entrepreneurship-Innovation-Marketing Interface : …
,
(pp. 479-499)
.
2005
Persistent link: https://www.econbiz.de/10002685066
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6
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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7
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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8
An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000983872
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9
Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.
;
Ferrero, Jennifer L.
-
1997
Persistent link: https://www.econbiz.de/10000967579
Saved in:
10
Barriers to entry and market entry decisions in consumer and industrial goods markets
Karakaya, Fahri
- In:
Journal of marketing
53
(
1989
)
2
,
pp. 80-91
Persistent link: https://www.econbiz.de/10001064216
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