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subject:"SME"
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SME
B-to-B-Marketing
469
Business-to-business marketing
469
Lieferantenmanagement
82
Supplier relationship management
82
Deutschland
64
Germany
64
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51
Relationship marketing
51
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49
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49
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45
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Theory
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Alfirevic, Niksa
1
Barten, Gabriele
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Baumgarth, Carsten
1
Bättig, Irene
1
Crowther, Paul
1
Drasković, Nikola
1
Hilmersson, Mikael
1
Hoehner, Markus A. W.
1
Jansson, Hans
1
Kraus, Sascha
1
Pavičić, Jurica
1
Petraca, Marco
1
Richard, Yvonne
1
Rive, Arnold
1
Rosa, Andrea da
1
Samanta, Irene
1
Schellinger, Jochen
1
Schlick, Gerhard H.
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
2
Management-Instrumente in kleinen und mittleren Unternehmen
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Customer-centric marketing strategies : tools for building organizational performance
1
HRM and marketing orientation in the new era
1
Innovation through knowledge transfer 2012
1
International business and sustainable development
1
Marketing management in Africa
1
Moderne Dienstleistungen : Impulse für Innovation, Wachstum und Beschäftigung ; Beiträge der 6. Dienstleistungstagung des BMBF
1
Research on knowledge, innovation and internationalization
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
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ECONIS (ZBW)
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Business to business marketing implications for smalller enterprises in Africa
Tesar, George
- In:
Marketing management in Africa
,
(pp. 106-116)
.
2018
Persistent link: https://www.econbiz.de/10011843550
Saved in:
2
Corporate-Brand-Management für KMU im B2B-Segment
Richard, Yvonne
;
Schellinger, Jochen
- In:
Unternehmensentwicklung : Strategien und Instrumente …
,
(pp. 235-260)
.
2016
Persistent link: https://www.econbiz.de/10011427987
Saved in:
3
Multinationals and small- and medium-sized enterprises (SMEs) : a linkages perspective on inclusive development strategies
Tulder, Rob van
;
Rosa, Andrea da
- In:
International business and sustainable development
,
(pp. 203-227)
.
2014
Persistent link: https://www.econbiz.de/10010406430
Saved in:
4
Factors influence B2B relationships in medium-sized firms : traditional vs. e-commerce
Samanta, Irene
- In:
HRM and marketing orientation in the new era
,
(pp. 37-63)
.
2013
Persistent link: https://www.econbiz.de/10010236088
Saved in:
5
Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
Saved in:
6
KTP and m-commerce : innovation in the building industry
Crowther, Paul
- In:
Innovation through knowledge transfer 2012
,
(pp. 199-205)
.
2013
Persistent link: https://www.econbiz.de/10009742305
Saved in:
7
KMUs zur B-to-B-Marke entwickeln : praktische Integration theoretischer Grundlagen am Beispiel der transfluid Maschinenbau GmbH
Petraca, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 317-331)
.
2010
Persistent link: https://www.econbiz.de/10003909972
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8
Escaping the trap of low-cost production and high dependency : a case study of the internationalization networks of small subcontractors from the Baltic States
Jansson, Hans
;
Hilmersson, Mikael
- In:
Research on knowledge, innovation and internationalization
,
(pp. 225-247)
.
2009
Persistent link: https://www.econbiz.de/10003947296
Saved in:
9
Kommunikation als Management-Instrument für technologieorientierte junge KMU aus dem B2B-Bereich
Siems, Florian
;
Kraus, Sascha
;
Bättig, Irene
- In:
Management-Instrumente in kleinen und mittleren Unternehmen
,
(pp. 99-112)
.
2009
Persistent link: https://www.econbiz.de/10003845585
Saved in:
10
B2B-Marktforschung in Deutschland : Steigerung des Unternehmenswertes durch Research Management
Hoehner, Markus A. W.
- In:
Management-Instrumente in kleinen und mittleren Unternehmen
,
(pp. 331-345)
.
2009
Persistent link: https://www.econbiz.de/10003846256
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