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subject:"Search engine"
~isPartOf:"Applied economics letters"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
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Search engine
Advertising effects
Suchmaschine
13
Internet marketing
5
Online-Marketing
5
Forecasting model
4
Prognoseverfahren
4
Consumer behaviour
3
Internet
3
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Google Trends
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Abou Nabout, Nadia
1
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1
Cebrián, Eduardo
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Chan, Jeff
1
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1
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1
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1
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1
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Applied economics letters
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
CESifo working papers
14
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
SpringerLink / Bücher
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
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ECONIS (ZBW)
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1
Is Google Trends a quality data source?
Cebrián, Eduardo
;
Domenech, Josep
- In:
Applied economics letters
30
(
2023
)
6
,
pp. 811-815
Persistent link: https://www.econbiz.de/10013554014
Saved in:
2
Can Google Trends improve sales forecasts on a product level?
Fritzsch, Benjamin
;
Wenger, Kai Rouven
;
Sibbertsen, Philipp
- In:
Applied economics letters
27
(
2020
)
17
,
pp. 1409-1414
Persistent link: https://www.econbiz.de/10012313080
Saved in:
3
The effect of college education on intolerance : evidence from Google search data
Chan, Jeff
- In:
Applied economics letters
26
(
2019
)
2
,
pp. 83-86
Persistent link: https://www.econbiz.de/10012204137
Saved in:
4
Evaluation set size and purchase : evidence from a product search engine
Choudhary, Vidyanand
;
Currim, Imran S.
;
Dewan, Sanjeev
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011658339
Saved in:
5
Brand attitudes and search engine queries
Dotson, Jeffrey P.
;
Fan, Ruixue Rachel
;
Feit, Elea McDonnell
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011658366
Saved in:
6
Internet searches and transactions on the Dutch housing market
Veldhuizen, Sander van
;
Vogt, Benedikt
;
Voogt, Bart
- In:
Applied economics letters
23
(
2016
)
16/18
,
pp. 1321-1324
Persistent link: https://www.econbiz.de/10011702583
Saved in:
7
The impact of market competition on search advertising
Yang, Yupin
;
Lu, Qiang
;
Tang, Guanting
;
Pei, Jian
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011292340
Saved in:
8
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
9
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
10
A monthly consumption indicator for Germany based on Internet search query data
Vosen, Simeon
;
Schmidt, Torsten
- In:
Applied economics letters
19
(
2012
)
7/9
,
pp. 683-687
Persistent link: https://www.econbiz.de/10009631000
Saved in:
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