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subject:"Search engine"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
~subject:"Germany"
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Search: subject_exact:"Suchmaschinenanbieter"
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Search engine
Advertising effects
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Suchmaschine
9
Internet marketing
7
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5
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5
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Kim, Alex Jiyoung
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Journal of business research : JBR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
CESifo working papers
14
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
SpringerLink / Bücher
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
European journal of operational research : EJOR
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
9
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1
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
2
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
3
Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
Saved in:
4
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
5
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
6
How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar
;
Dahana, Wirawan Dony
;
Baumann, Chris
- In:
Journal of business research : JBR
116
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
Saved in:
7
The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee
;
Agarwal, Manoj Kumar
- In:
Journal of business research : JBR
84
(
2018
),
pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Saved in:
8
On the evolution of monopoly pricing the internet-assisted search markets
García Gallego, Aurora
;
Georgantzís, Nikolaos
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 795-801
Persistent link: https://www.econbiz.de/10010363311
Saved in:
9
Google or BizRate? : how search engines and comparison sites affect unplanned choices of online retailers
Papatla, Purushottam
;
Liu, Feng Oliver
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1039-1045
Persistent link: https://www.econbiz.de/10003896811
Saved in:
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