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subject:"Search engine"
~subject:"Kundenzufriedenheit"
~type:"article"
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Search: subject_exact:"Netnographie"
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Search engine
Kundenzufriedenheit
Web analytics
176
Webanalyse
176
Social Web
70
Social web
70
Internet marketing
47
Online-Marketing
47
Consumer behaviour
41
Konsumentenverhalten
41
Online retailing
15
Online-Handel
15
Web 2.0 technologies
15
Web 2.0-Technologien
15
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14
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14
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14
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12
Markenführung
12
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11
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11
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11
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11
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11
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11
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11
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10
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8
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Angeloni, Silvia
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Lora, Marcin
1
Magnini, Vincent P.
1
Maulana, Amalia E.
1
Miklosik, Andrej
1
Minor, Michael
1
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1
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1
Palonka, Joanna
1
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1
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1
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1
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1
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1
Solomon, T.
1
Stallone Carlson Lennox Cornwall, Wendell
1
Wang, Yong Jian
1
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1
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Analyzing the strategic role of social networking in firm growth and productivity
1
Electronic commerce research and applications
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
Grundlagen Onlinemarketing : SEO, SEA und Social Media
1
International journal of contemporary hospitality management
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of networking and virtual organisations : IJNVO
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
Journal of vacation marketing : an international journal
1
Manthan : journal of commerce and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The analytics process : strategic and tactical steps
1
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ECONIS (ZBW)
15
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1
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
Saved in:
2
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
3
A netnographic and regression approach to study customer skepticism towards online travel companies
Kumar, Apoorva
;
Garga, Pawan
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012291504
Saved in:
4
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
Saved in:
5
Google analytics as a prosumption tool for web analytics
Palonka, Joanna
;
Lora, Marcin
;
Oziębło, Tomasz
- In:
The analytics process : strategic and tactical steps
,
(pp. 127-143)
.
2017
Persistent link: https://www.econbiz.de/10011613699
Saved in:
6
Performance Marketing
Brodbeck, Felix
- In:
Grundlagen Onlinemarketing : SEO, SEA und Social Media
,
(pp. 48-129)
.
2014
Persistent link: https://www.econbiz.de/10010405120
Saved in:
7
Search engine advertisements : the impact of advertising statements on click-through and conversion rates
Haans, Hans
;
Raassens, Néomie
;
Hout, Roel van
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10009742805
Saved in:
8
Websites and revisiting behaviour : an investigation of the relative role of predictors
Craig-Lees, Margaret Anne
;
Harris, Jennifer
;
Maulana, …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 250-271
Persistent link: https://www.econbiz.de/10009760653
Saved in:
9
Optimising online marketing resources : SEO strategy
Pandey, Anuja
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10009576394
Saved in:
10
Culture and service-related positive disconfirmations : an application of travel blog analysis
Magnini, Vincent P.
;
Kara, Derya
;
Crotts, John C.
; …
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 251-257
Persistent link: https://www.econbiz.de/10009580673
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