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subject:"Search engine"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Netnographie"
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Search engine
Web 2.0 technologies
Web analytics
176
Webanalyse
176
Social Web
70
Social web
70
Internet marketing
47
Online-Marketing
47
Consumer behaviour
41
Konsumentenverhalten
41
Online retailing
15
Online-Handel
15
Web 2.0-Technologien
15
Data Mining
14
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14
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14
Brand management
12
Markenführung
12
Advertising effects
11
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11
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11
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11
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11
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11
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11
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11
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10
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9
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9
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English
21
German
2
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Hai-Jew, Shalin
2
Angeloni, Silvia
1
Brodbeck, Felix
1
Caridá, Angela
1
Casais, Beatriz
1
Colt, Laura
1
Colurcio, Maria
1
Crotts, John C.
1
Cuomo, Maria Teresa
1
Fernandes, Juliana
1
Festa, Giuseppe
1
Giordano, Alex
1
Gloor, Peter A.
1
Gomes, Lucilene Ribeiro
1
Griesbaum, Joachim
1
Haans, Hans
1
Hellmann, Rafael
1
Hout, Roel van
1
Huang, He
1
Härting, Ralf-Christian
1
Kara, Derya
1
Kauffman, Robert J.
1
Koot, Christian
1
Kulmala, Marianne
1
Li, Zhihong
1
Lora, Marcin
1
Lu, Danyang
1
Magnini, Vincent P.
1
Mandl, Thomas
1
Melia, Monia
1
Mesiranta, Nina
1
Metallo, Gerardino
1
Miklosik, Andrej
1
Möhring, Michael
1
O'Leary, Daniel E.
1
Oziębło, Tomasz
1
Palonka, Joanna
1
Pandey, Anuja
1
Raassens, Néomie
1
Reiter, Miroslav
1
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Journal of fashion marketing and management
2
Social media listening and monitoring for business applications
2
Tourism sensemaking : strategies to give meaning to experience
2
Advances in business and management forecasting
1
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
1
Computational and mathematical organization theory
1
Electronic commerce research and applications
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
Grundlagen Onlinemarketing : SEO, SEA und Social Media
1
HMD : Praxis der Wirtschaftsinformatik
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of networking and virtual organisations : IJNVO
1
International journal of technology marketing : IJTMkt
1
Journal of marketing theory and practice : JMTP
1
Journal of vacation marketing : an international journal
1
Managing consumer services : factory or theater?
1
Marketing letters : a journal of research in marketing
1
Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
1
Psychology & marketing
1
The analytics process : strategic and tactical steps
1
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ECONIS (ZBW)
23
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1
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
Saved in:
2
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
3
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
4
Google analytics as a prosumption tool for web analytics
Palonka, Joanna
;
Lora, Marcin
;
Oziębło, Tomasz
- In:
The analytics process : strategic and tactical steps
,
(pp. 127-143)
.
2017
Persistent link: https://www.econbiz.de/10011613699
Saved in:
5
Real-time sentiment analysis of microblog messages with the Maltego "Tweet Analyzer" machine
Hai-Jew, Shalin
- In:
Social media listening and monitoring for business …
,
(pp. 316-337)
.
2017
Persistent link: https://www.econbiz.de/10011565183
Saved in:
6
Finding automated (bot, sensor) or semi-automated (cyborg) social media accounts using network analysis and NodeXL basic
Hai-Jew, Shalin
- In:
Social media listening and monitoring for business …
,
(pp. 383-424)
.
2017
Persistent link: https://www.econbiz.de/10011565189
Saved in:
7
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
Saved in:
8
The web mirrors value in the real world : comparing a firm’s valuation with its web network position
Yun, Qiaoyun
;
Gloor, Peter A.
- In:
Computational and mathematical organization theory
21
(
2015
)
4
,
pp. 356-379
Persistent link: https://www.econbiz.de/10011389462
Saved in:
9
Performance Marketing
Brodbeck, Felix
- In:
Grundlagen Onlinemarketing : SEO, SEA und Social Media
,
(pp. 48-129)
.
2014
Persistent link: https://www.econbiz.de/10010405120
Saved in:
10
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
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