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subject:"Services marketing"
~accessRights:"restricted"
~person:"Alford, John"
~person:"Chan, Eric S. W."
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Services marketing
Customer integration
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Dienstleistungsmarketing
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Kundenintegration
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Marketing theory
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Marketingtheorie
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Service-Dominant Logic
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Service-dominant logic
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Co-creation
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Co-creative modalities
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Customer engagement
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Experience marketing
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Gastgewerbe
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Hospitality industry
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Relationship marketing
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Service management
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Tourismuswirtschaft
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Value creation
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co-creation
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public service-dominant logic
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publicness
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service management
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Alford, John
Chan, Eric S. W.
Furrer, Olivier
3
Vargo, Stephen L.
3
Akaka, Melissa Archpru
2
Chathoth, Prakash K.
2
Harrington, Robert J.
2
Lusch, Robert F.
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Albinsson, Pia A.
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Alexander Joseph Ibnu Wibowo
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Amelia, Novi
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Ang, Chinhui
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International journal of contemporary hospitality management
1
Public management review
1
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ECONIS (ZBW)
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Co-production, interdependence and publicness : extending public service-dominant logic
Alford, John
- In:
Public management review
18
(
2016
)
5
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011484851
Saved in:
2
Co-creation and higher order customer engagement in hospitality and tourism services : a critical review
Chathoth, Prakash K.
;
Ungson, Gerardo R.
;
Harrington, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10011459755
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