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subject:"Services marketing"
~isPartOf:"Electronic commerce research"
~isPartOf:"Global perspectives on service science: Japan"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Service-dominant logic"
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Services marketing
Service-Dominant Logic
20
Service-dominant logic
20
Dienstleistungsmarketing
11
Betriebliche Wertschöpfung
9
Value creation
9
Beziehungsmarketing
8
Marketing theory
8
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Relationship marketing
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5
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5
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Ressourcenorientierter Ansatz
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Lusch, Robert F.
2
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Dalla Pozza, Ilaria
1
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1
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1
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1
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1
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1
Madhavaram, Sreedhar
1
Michel, Stefan
1
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1
Murphy, Patrick E.
1
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1
Rajan, Bharath
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Electronic commerce research
Global perspectives on service science: Japan
Journal of the Academy of Marketing Science
The journal of services marketing
5
Marketing theory
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Managing consumer services : factory or theater?
3
Public management review
3
The service industries journal
3
International journal of contemporary hospitality management
2
International journal of quality and service sciences
2
Journal of business research : JBR
2
Journal of service management
2
Tourism management : research, policies, practice
2
A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
European journal of marketing : EJM
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Handbook of developments in consumer behaviour
1
Handbook of research on retailer-consumer relationship development
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
International Journal of Physical Distribution & Logistics Management: Volume 44, Issue 1 / 2
1
International journal of electronic business
1
International journal of event and festival management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of services and operations management
1
Inventi impact: service sector
1
Journal of business venturing
1
Journal of business-to-business marketing
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management analytics
1
Journal of marketing management : MM
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ECONIS (ZBW)
11
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
Service innovation in Japan and the service-dominant logic
Murakami, Teruyasu
- In:
Global perspectives on service science: Japan
,
(pp. 17-29)
.
2016
Persistent link: https://www.econbiz.de/10011487589
Saved in:
3
Resources for value co-creation in e-commerce : a review
Paredes, Mario R.
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Electronic commerce research
14
(
2014
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
Saved in:
4
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
5
The service-dominant logic and the future of marketing
Ballantyne, David
;
Varey, Richard J.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 11-14
Persistent link: https://www.econbiz.de/10003679855
Saved in:
6
Extending the service-dominant logic : from customer centricity to balanced centricity
Gummesson, Evert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10003679860
Saved in:
7
Service-dominant logic and resource theory
Arnould, Eric J.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10003679864
Saved in:
8
Marketing with integrity : ethics and the service-dominant logic for marketing
Abela, Andrew V.
;
Murphy, Patrick E.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10003679870
Saved in:
9
An expanded and strategic view of discontinuous innovations : deploying a service-dominant logic
Michel, Stefan
;
Brown, Stephen Walter
;
Gallan, Andrew S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10003679873
Saved in:
10
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
Saved in:
1
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