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subject:"Services marketing"
~person:"Balaraman, Pravin"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Services marketing
Apparel industry
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B-to-B-Marketing
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B2B customer journey
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B2B marketing strategy
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Betriebliche Wertschöpfung
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Service-Dominant Logic
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Service-dominant logic
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The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba
;
Balaraman, Pravin
;
Liu, Jonathan
- In:
Journal of strategy and management
16
(
2023
)
4
,
pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
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