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subject:"Services marketing"
~person:"Birgelen, Marcel van"
~person:"Tsiotsou, Rodoula H."
~subject:"Marketingtheorie"
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Services marketing
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Service-Dominant Logic
4
Service-dominant logic
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3
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service-dominant logic
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Birgelen, Marcel van
Tsiotsou, Rodoula H.
Vargo, Stephen L.
27
Lusch, Robert F.
20
Akaka, Melissa Archpru
9
Edvardsson, Bo
5
Grönroos, Christian
4
Gummerus, Johanna
4
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3
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3
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3
Furrer, Olivier
3
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3
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3
Löbler, Helge
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Read, Stuart
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Shulga, Lenna V.
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Skålén, Per
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Alexander Joseph Ibnu Wibowo
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2
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2
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The service industries journal
2
Handbook of developments in consumer behaviour
1
Marketing theory
1
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ECONIS (ZBW)
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1
A framework for innovative service design
Furrer, Olivier
;
Sudharshan, Devanathan
;
Tsiotsou, …
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
Saved in:
2
A service ecosystem experience-based framework for sport marketing
Tsiotsou, Rodoula H.
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 478-509
Persistent link: https://www.econbiz.de/10011657346
Saved in:
3
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
4
Consumer behaviour in a service context
Tsiotsou, Rodoula H.
;
Wirtz, Jochen
- In:
Handbook of developments in consumer behaviour
,
(pp. 147-201)
.
2012
Persistent link: https://www.econbiz.de/10009569459
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