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subject:"Services marketing"
~person:"Chathoth, Prakash K."
~person:"Gummerus, Johanna"
~subject:"Relationship marketing"
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Services marketing
Relationship marketing
Service-Dominant Logic
7
Service-dominant logic
7
Marketing theory
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Marketingtheorie
6
Betriebliche Wertschöpfung
5
Value creation
5
Beziehungsmarketing
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Customer integration
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Kundenintegration
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Dienstleistungsmarketing
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Co-creation
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Consumer behaviour
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Customer value
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Dienstleistung
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Services
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Betriebsvermögen
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Beyond offering value propositions
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Co-creative modalities
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Consumer engagement
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Consumers
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Corporate assets
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Customer centricity
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Customer engagement
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Customer satisfaction
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Experience marketing
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Forecasting model
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Gastgewerbe
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Hospital
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Hospitality industry
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Immaterielle Werte
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Chathoth, Prakash K.
Gummerus, Johanna
Vargo, Stephen L.
13
Lusch, Robert F.
8
Edvardsson, Bo
6
Akaka, Melissa Archpru
3
Baglieri, Enzo
3
Brodie, Roderick J.
3
Busser, James A.
3
Corsaro, Daniela
3
Drengner, Jan
3
Furrer, Olivier
3
Grönroos, Christian
3
Harrington, Robert J.
3
Horbel, Chris
3
Hughes, Tim
3
Shulga, Lenna V.
3
Aarikka-Stenroos, Leena
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Bai, Billy
2
Ballantyne, David
2
Barile, Sergio
2
Behnam, Mohsen
2
Bridson, Kerrie
2
Cassia, Fabio
2
Chan, Eric S. W.
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Dai, Hua
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Evans, Jody
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Fehrer, Julia
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Gallan, Andrew S.
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Harrigan, Paul
2
Helkkula, Anu
2
Hilton, Toni
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Hollebeek, Linda D.
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Hu, Tao
2
Jaakkola, Elina
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International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Tourism management : research, policies, practice
1
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From goods-service logic to a memory-dominant logic : business logic evolution and application in hospitality
Harrington, Robert J.
;
Hammond, Rhonda K.
;
Ottenbacher, …
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011981996
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2
Co-creation and higher order customer engagement in hospitality and tourism services : a critical review
Chathoth, Prakash K.
;
Ungson, Gerardo R.
;
Harrington, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10011459755
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3
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
4
Barriers affecting organisational adoption of higher order customer engagement in tourism service interactions
Chathoth, Prakash K.
;
Ungson, Gerardo R.
;
Altinay, Levent
; …
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 181-193
Persistent link: https://www.econbiz.de/10010355164
Saved in:
5
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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