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subject:"Social Web"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Personal computer game"
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Social Web
Computerspiel
31
Video game
31
Consumer behaviour
14
Konsumentenverhalten
14
Social web
10
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Game theory
6
Spieltheorie
6
Mobile Anwendung
5
Mobile application
5
Virtual reality
5
Virtuelle Realität
5
Advertising effects
4
Experiment
4
Gamification
4
Internet marketing
4
Online-Marketing
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USA
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United States
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Video games
4
Werbewirkung
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3
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Innovationsmanagement
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Markenartikel
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Online retailing
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Online-Handel
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1995-2010
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Hsu, Chiu-Ping
2
Badrinarayanan, Vishag A.
1
Berlo, Zeph M. C. van
1
Cabras, Ignazio
1
Chang, Chia-Wen
1
Chen, Huan
1
Cheng, Zhang
1
Cowling, Peter
1
Devlin, Sam
1
Fernandes, Kiran
1
Goumagias, Nikolaos
1
Kim, Sang Hoon
1
Kudenko, Daniel
1
Laan, L. Nynke van der
1
Li, Feng
1
Luo, Lei
1
Martin, Kinnon M.
1
Matz, Robbie
1
Nucciarelli, Alberto
1
Park, Hyun Jung
1
Purani, Keyoor
1
Qian, Tyreal Yizhou
1
Raamatjam, Jayasankar
1
Reijmersdal, Eva A. van
1
Sierra, Jeremy J.
1
Smit, Edith G.
1
Wang, Ye
1
Wu, Shu-Ling
1
Xu, Chenglong
1
Zeng, Xiaohua
1
Zheng, Sijing
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Journal of business research : JBR
The journal of product & brand management
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Technological forecasting & social change : an international journal
4
Electronic commerce research and applications
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
Journal of management information systems : JMIS
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Data documentation / DIW
2
Electronic markets : the international journal on networked business
2
European Sport management quarterly : ESMQ
2
German Council for Social and Economic Data (RatSWD) Research Notes
2
Glücksspielforschung
2
Information communication technologies and emerging business strategies
2
Information technology and management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail & distribution management
2
Journal of consumer behaviour : an international research review
2
Journal of electronic commerce research : JECR
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Psychology & marketing
2
RatSWD research notes
2
The international journal of business science & applied management : IJBSAM
2
Virtual worlds and e-commerce : technologies and applications for building customer relationships
2
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Chapman Law Review
1
Commercial transactions in the virtual world : issues and opportunities
1
Computer-mediated marketing strategies : social media and online brand communities
1
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ECONIS (ZBW)
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1
Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou
;
Matz, Robbie
;
Luo, Lei
;
Xu, Chenglong
- In:
Journal of business research : JBR
145
(
2022
),
pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
Saved in:
2
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
3
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
4
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
5
Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Wu, Shu-Ling
;
Hsu, Chiu-Ping
- In:
Journal of business research : JBR
92
(
2018
),
pp. 242-249
Persistent link: https://www.econbiz.de/10011925435
Saved in:
6
From value chains to technological platforms : the effects of crowdfunding in the digital game industry
Nucciarelli, Alberto
;
Li, Feng
;
Fernandes, Kiran
; …
- In:
Journal of business research : JBR
78
(
2017
),
pp. 341-352
Persistent link: https://www.econbiz.de/10011736407
Saved in:
7
The effects of role variety and ability disparity on virtual group performance
Zheng, Sijing
;
Zeng, Xiaohua
;
Cheng, Zhang
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3468-3477
Persistent link: https://www.econbiz.de/10011514835
Saved in:
8
A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Martin, …
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
Saved in:
9
Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar
;
Purani, Keyoor
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 504-515
Persistent link: https://www.econbiz.de/10010467565
Saved in:
10
A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung
;
Kim, Sang Hoon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
Saved in:
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