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subject:"Sozialer Status"
~person:"Cervellon, Marie-Cécile"
~person:"Yang, Wan"
~subject:"Markenartikel"
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Sozialer Status
Markenartikel
Consumer behaviour
13
Konsumentenverhalten
13
Luxury goods
13
Luxusgüter
13
Advertising effects
4
Hotel industry
4
Hotellerie
4
Internet marketing
4
Online-Marketing
4
Werbewirkung
4
Brand
3
Brand management
3
Fashion
3
Markenführung
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Social status
3
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2
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2
Einzelhandel
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Emotion
2
Europa
2
Europe
2
Gastronomie
2
Gebrauchtmarkt
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Green marketing
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Hospital
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2
Luxury retail
2
Markenimage
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Nonprofit-Marketing
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Cervellon, Marie-Cécile
Yang, Wan
Phau, Ian
18
Ko, Eunju
12
Bursztyn, Leonardo
7
Ferman, Bruno
7
Fiorin, Stefano
7
Kanz, Martin
7
Rao, Gautam
7
Uggla, Henrik
7
Kapferer, Jean-Noël
6
Meurer, Jörg
6
Powell, Shaun M.
6
Seo, Yuri
6
Atwal, Glyn
5
Heine, Klaus
5
Shimul, Anwar Sadat
5
Shukla, Paurav
5
Amatulli, Cesare
4
Cheah, Isaac
4
Dey, Aiyesha
4
Guido, Gianluigi
4
Gurzki, Hannes
4
König, Verena
4
Mosca, Fabrizio
4
Nagasawa, Shin'ya
4
Septianto, Felix
4
Turunen, Linda Lisa Maria
4
Balabanis, George
3
Bryson, Douglas
3
Buchanan-Oliver, Margo
3
Burmann, Christoph
3
Casalegno, Cecilia
3
De Angelis, Matteo
3
Dion, Delphine
3
Doval, Jyoti
3
Hagtvedt, Henrik
3
Hennigs, Nadine
3
Khalifa, Dina
3
Massi, Marta
3
Parguel, Béatrice
3
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International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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1
The joint effects of need for status and mental imagery perspective on luxury hospitality consumption in China
Mou, Xinhai
;
Gao, Yixing
;
Yang, Wan
- In:
Journal of travel and tourism marketing
36
(
2019
)
9
,
pp. 1050-1060
Persistent link: https://www.econbiz.de/10012179529
Saved in:
2
Judging by the wristwatch : salespersons' responses to status signals and stereotypes of luxury clients
Cervellon, Marie-Cécile
;
Poujol, Juliet F.
;
Tanner, John F.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 191-201
Persistent link: https://www.econbiz.de/10012115082
Saved in:
3
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
4
Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
Saved in:
5
Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Saved in:
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