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subject:"Sozialer Status"
~subject:"Fashion"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Sozialer Status
Fashion
Luxury goods
522
Luxusgüter
522
Consumer behaviour
173
Konsumentenverhalten
173
Brand management
117
Markenführung
117
Brand
65
Markenartikel
65
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63
Markenimage
43
Brand image
41
Deutschland
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39
Marketingmanagement
35
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34
Welt
28
World
28
Theorie
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Theory
27
China
26
Internet marketing
26
Online-Marketing
26
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24
Social web
24
Beziehungsmarketing
22
Relationship marketing
22
Luxusgut
20
Sustainability
20
Bekleidungsindustrie
19
Clothing industry
19
USA
19
United States
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Automotive industry
17
Kfz-Industrie
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255
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255
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English
64
German
7
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Amatulli, Cesare
3
Henninger, Claudia E.
3
Blazquez Cano, Marta
2
Bursztyn, Leonardo
2
Faraoni, Monica
2
Ferman, Bruno
2
Fiorin, Stefano
2
Kanz, Martin
2
McAleer, Michael
2
Mekonnen, Aster
2
Moore, Christopher M.
2
Ozuem, Wilson
2
Ramchandani, Mukta
2
Rao, Gautam
2
Rovai, Serena
2
Sestino, Andrea
2
Thomas, Tobias
2
Winkelmann, Rainer
2
Ala, Mamun
1
Alblowi, Rana
1
Alosaimi, Sarah Ibrahim
1
Anzivino, Alessia
1
Baek, Eunsoo
1
Bellini, Nicola
1
Bertola, Paola
1
Boardman, Rosy
1
Brun, Alessandro
1
Carmignani, Gionata
1
Cassel, Ricardo Augusto
1
Castelli, Cecilia
1
Cedrola, Elena
1
Cervellon, Marie-Cécile
1
Cherny-Scanlon, Xenya
1
Choi, Tsan-Ming
1
Cillo, Paola
1
Clark, Lillian
1
Cleff, Thomas
1
Colombi, Chiara
1
Coste-Maniere, Ivan
1
Coste-Manière, Ivan
1
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Helmut-Schmidt-Universität
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Sustainable Luxury : An International Perspective
7
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Global marketing strategies for the promotion of luxury goods
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
New luxury management : creating and managing sustainable value across the organization
2
Working paper / National Bureau of Economic Research, Inc.
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
Advancing insights on brand management
1
Aestetics and style in strategy
1
Apps management and e-commerce transactions in real-time
1
Art wealth management : managing private art collections
1
Building corporate identity, image and reputation in the digital era
1
Contemporary case studies on fashion production, marketing and operations
1
Creative industries and entrepreneurship : paradigms in transition from a global perspective
1
Detox fashion : case studies
1
Discussion paper / Tinbergen Institute
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Econometric Institute research papers
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Entrepreneurship in international marketing
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
Flagship marketing : concepts and places
1
Future advancements for CSR and the sustainable development goals in a post-COVID-19 world
1
Global luxury : organizational change and emerging markets since the 1970s
1
Green advertising and the reluctant consumer
1
Handbook of research on digital transformation management and tools
1
Handbook of research on global networking post COVID-19
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Intelligent fashion forecasting systems : models and applications
1
Interdisciplinary management research XVI ; 1
1
International marketing in the fast changing world
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
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ECONIS (ZBW)
71
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1
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
4
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
5
The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun
;
Nair, Sumesh
;
Rasul, Tareq Faizur
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 73-98)
.
2023
Persistent link: https://www.econbiz.de/10013543383
Saved in:
6
Infusing new technologies and luxury : a literature review and current issues on luxury fashion, food, and tourism
Sestino, Andrea
;
Santarelli, Ilaria
;
Amatulli, Cesare
- In:
Handbook of research on digital transformation …
,
(pp. 474-488)
.
2022
Persistent link: https://www.econbiz.de/10014438150
Saved in:
7
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
8
How luxury fashion brands contribute efficiently to sustainable development
Lopez, Belen
;
Rangel, Celia
- In:
Future advancements for CSR and the sustainable …
,
(pp. 139-161)
.
2022
Persistent link: https://www.econbiz.de/10012648034
Saved in:
9
The strategic value of the mono-brand store for European luxury fashion brands
Moore, Christopher M.
- In:
The Oxford handbook of luxury business
,
(pp. 353-377)
.
2022
Persistent link: https://www.econbiz.de/10013273941
Saved in:
10
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
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