How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Nastaran Norouzi Richards-Carpenter and Thimo Grantz
| Year of publication: |
2022
|
|---|---|
| Authors: | Richards-Carpenter, Nastaran Norouzi ; Grantz, Thimo |
| Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 487-514
|
| Subject: | include luxury fashion marketing | digital branding | sensory marketing | webmosphere | multi-sensory brand-experience | multi-sensory integration | interactive technologies | Markenführung | Brand management | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Mode | Fashion | Online-Marketing | Internet marketing | Social Web | Social web | Marketing | Wahrnehmung | Perception | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012609421