How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Nastaran Norouzi Richards-Carpenter and Thimo Grantz
Year of publication: |
2022
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Authors: | Richards-Carpenter, Nastaran Norouzi ; Grantz, Thimo |
Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 487-514
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Subject: | include luxury fashion marketing | digital branding | sensory marketing | webmosphere | multi-sensory brand-experience | multi-sensory integration | interactive technologies | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Mode | Fashion | Online-Marketing | Internet marketing | Wahrnehmung | Perception | Kundenintegration | Customer integration |
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