Luxury brand strategies and customer experiences : contributions to theory and practice
Eunju Ko, Ian Phau, Gaetano Aiello
| Year of publication: |
December 2016
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| Authors: | Ko, Eunju ; Phau, Ian ; Aiello, Gaetano |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5749-5752
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| Subject: | Luxury brand strategies | Luxury customer experience | Social media and digital marketing | Value co-creation | Ingredient branding | Luxury retailing | Markenführung | Brand management | Luxusgüter | Luxury goods | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.170 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597488