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subject:"Sozialforschung"
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~subject:"Market research"
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ECONIS (ZBW)
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1
Market shaping through controversial innovation
Ben Slimane, Karim
;
Fessi, Lilia
- In:
International journal of market research
65
(
2023
)
5
,
pp. 524-531
Persistent link: https://www.econbiz.de/10014368511
Saved in:
2
Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth
;
McKeage, Kim
;
Rittenburg, Terri L.
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
Saved in:
3
A template for conducting qualitative sales research in the Middle East
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
International journal of market research
65
(
2023
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10014233812
Saved in:
4
Navigating multiple approaches to qualitative research in HRD
Zarestky, Jill
- In:
Human resource development review
22
(
2023
)
1
,
pp. 126-138
Persistent link: https://www.econbiz.de/10014230760
Saved in:
5
Balancing breadth and depth in qualitative research : conceptualizing performativity through multi-sited ethnography
Prasad, Ajnesh
;
Shadnam, Masoud
- In:
Organization studies : an international …
44
(
2023
)
5
,
pp. 831-854
Persistent link: https://www.econbiz.de/10014295215
Saved in:
6
Qualitative analysis : expert views on healthcare systems of Russia and Romania
Bulatnikov, Vladimir
;
Constantin, Cristinel
- In:
Digital Economy and the Green Revolution : 16th …
,
(pp. 31-43)
.
2023
Persistent link: https://www.econbiz.de/10013533229
Saved in:
7
An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do
;
Suarez, Maribel
;
Campos, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
Saved in:
8
Examining the use of fsQCA in B2B marketing research : benefits, current state and agenda for future research
Gligor, David Marius
;
Golgeci, Ismail
;
Rego, Carla
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1542-1552
Persistent link: https://www.econbiz.de/10013401769
Saved in:
9
Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
Saved in:
10
Exploring the use of content analysis methodology in consumer research
Vespestad, May Kristin
;
Clancy, Anne
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012434354
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