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subject:"Sponsorship"
~language:"eng"
~person:"Kacha, Mathieu"
~person:"Pfeuffer, Alexander"
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Sponsorship
Advertising effects
6
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4
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3
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Kacha, Mathieu
Pfeuffer, Alexander
Breuer, Christoph
5
Mazodier, Marc
5
Boerman, Sophie C.
4
Carrillat, François A.
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
Rumpf, Christopher
4
Astous, Alain d'
3
Evans, Nathaniel J.
3
Huh, Jisu
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Leng, Ho Keat
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2
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2
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2
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2
Deitz, George D.
2
Feng, Yang
2
Flöter, Thomas
2
Grohs, Reinhard
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Kwak, Dae Hee
2
Lacey, Russell
2
McDaniel, Stephen R.
2
Neijens, Peter C.
2
Olson, Erik L.
2
Plewa, Carolin
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Quester, Pascale G.
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2
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2
Thjømøe, Hans Mathias
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Tsiotsou, Rodoula H.
2
Uhrich, Sebastian
2
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
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The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
2
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
3
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
4
Consumer consideration of sponsor brands they do not remember : taking a wider look at the memorisation effects of sponsorship
Herrmann, Jean-Luc
;
Walliser, Björn
;
Kacha, Mathieu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 259-281
Persistent link: https://www.econbiz.de/10009154738
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