The effect of sponsorship disclosure in YouTube product reviews
Year of publication: |
2021
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Authors: | Pfeuffer, Alexander ; Lu, Xinyu ; Zhang, Yiran ; Huh, Jisu |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 42.2021, 4, p. 391-410
|
Subject: | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Öffentlichkeitsarbeit | Public relations | Unternehmenspublizität | Corporate disclosure |
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