The effect of sponsorship disclosure in YouTube product reviews
Alexander Pfeuffer, Xinyu Lu, Yiran Zhang, and Jisu Huh
| Year of publication: |
2021
|
|---|---|
| Authors: | Pfeuffer, Alexander ; Lu, Xinyu ; Zhang, Yiran ; Huh, Jisu |
| Subject: | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Unternehmenspublizität | Corporate disclosure | Fernsehwerbung | Television advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2020.1859023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695168