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subject:"Sportler"
~isPartOf:"International journal of applied business and economic research"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Artists"
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Search: subject_exact:"Celebrity endorsement"
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Sportler
Artists
Athletes
5
Celebrity endorsement
5
Celebrity-Werbung
5
Advertising effects
3
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Werbewirkung
3
Sportmarketing
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Sports marketing
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USA
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United States
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athlete endorsement
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Advertising
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Brand management
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Cognition
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Credibility
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Frauen
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Glaubwürdigkeit
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Markenführung
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Personality psychology
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Persönlichkeitspsychologie
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Sport
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Sports
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Werbung
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Women
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advertising
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athlete transgression
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celebrity publicity
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cognitive bias
1
comparative judgment
1
endorser credibility
1
endorser-product fit
1
false memory
1
human branding
1
product matchup
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source attractiveness
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Abirami, U.
1
Chang, Yonghwan
1
Connaughton, Daniel P.
1
Fink, Janet S.
1
Kane, Mary Jo
1
Kaplanidou, Kyriaki
1
Koo, Jakeun
1
Krishnan, Jayasree
1
LaVoi, Nicole M.
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International journal of applied business and economic research
Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Psychology & marketing
4
International journal of Chinese culture and management : IJCCM
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Marketing letters : a journal of research in marketing
3
Young consumers : insight and ideas for responsible marketers
3
Arts marketing : an international journal ; AM
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of sports economics
2
Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Sportkommunikation
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Advertising and violence : concepts and perspectives
1
Asia-Pacific journal of business administration
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Document de travail / OFCE
1
Economics, management and financial markets
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Fontys Venlo - publication of applied sciences
1
Global business review
1
Innovation: organization & management : IOM
1
Innovatives Dienstleistungsmarketing in Theorie und Praxis
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
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Journal of economics and finance
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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ECONIS (ZBW)
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1
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
Saved in:
2
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
3
Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
Saved in:
4
Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility
Lee, Younghan
;
Koo, Jakeun
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
Saved in:
5
The freedom to choose : elite female athletes' preferred representations within endorsement opportunities
Fink, Janet S.
;
Kane, Mary Jo
;
LaVoi, Nicole M.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010371636
Saved in:
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