Endorser's attributes and its influence on attitude towards celebrity endorsement
U. Abirami and Jayasree Krishnan
| Year of publication: |
2015
|
|---|---|
| Authors: | Abirami, U. ; Krishnan, Jayasree |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 13.2015, 1, p. 37-52
|
| Subject: | Celebrity endorsement | source attractiveness | product matchup | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Sportler | Athletes | USA | United States | Celebrity-Werbung |
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