//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Sportler"
~isPartOf:"Journal of advertising research"
~subject:"Artists"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity endorsement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sportler
Artists
Consumer behaviour
Celebrity endorsement
15
Celebrity-Werbung
15
Advertising effects
8
Werbewirkung
8
Brand image
5
Markenimage
5
Advertising
4
Werbung
4
Athletes
3
Konsumentenverhalten
2
USA
2
United States
2
Advertising industry
1
Advertising media
1
Brand management
1
Business ethics
1
Börsenkurs
1
China
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer motivation
1
Cosmetics
1
Evolutionary algorithm
1
Evolutionärer Algorithmus
1
Firm performance
1
Großbritannien
1
India
1
Indien
1
Kaufmotiv
1
Kosmetik
1
Markenführung
1
Reputation
1
Share price
1
United Kingdom
1
Unternehmenserfolg
1
Unternehmensethik
1
Werbeträger
1
Werbewirtschaft
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Astous, Alain d'
1
Baxter, Stacey M.
1
Carrillat, François A.
1
Deuskar, Sonali
1
Elberse, Anita
1
Ilicic, Jasmina
1
Kulczynski, Alicia
1
Laczniak, Gene R.
1
Lazure, Josianne
1
Marshall, Roger
1
Miller, Felicia M.
1
Na, Woonbong
1
State, Gabriel
1
Verleun, Jeroen
1
more ...
less ...
Published in...
All
Journal of advertising research
Psychology & marketing
18
Journal of business research : JBR
15
Journal of promotion management : innovations in planning and applied research
11
International journal of sports marketing & sponsorship
10
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
9
Journal of retailing and consumer services
8
Journal of marketing management : MM
7
The journal of product & brand management
7
International journal of sport management and marketing : IJSMM
6
Marketing letters : a journal of research in marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing : EJM
4
Global business review
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Celebrity, convergence and transformation
3
International journal of Chinese culture and management : IJCCM
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Organizations and markets in emerging economies
3
Vision : the journal of business perspective
3
Arts marketing : an international journal ; AM
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
European Sport management quarterly : ESMQ
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of hospitality marketing & management
2
Journal of international consumer marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
2
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
3
The economic value of celebrity endorsements
Elberse, Anita
;
Verleun, Jeroen
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
Saved in:
4
The ethics of celebrity-athlete endorsement : what happens when a star steps out of bounds?
Miller, Felicia M.
;
Laczniak, Gene R.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 499-510
Persistent link: https://www.econbiz.de/10009383693
Saved in:
5
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->