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subject:"Sportler"
~isPartOf:"Journal of sports economics"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Sportmarketing"
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Sportler
Sportmarketing
Celebrity endorsement
12
Celebrity-Werbung
12
Advertising effects
7
Werbewirkung
7
Athletes
4
Consumer behaviour
4
Konsumentenverhalten
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Professional sports
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USA
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United States
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Ball game
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Celebrity endorsements
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2001-2006
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Age congruency
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Ankündigungseffekt
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Announcement effect
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Arbeitsvertrag
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Artists
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Bewertung
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Capital income
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Capital market returns
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Celebrity
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Compensatory consumer behavior
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Allen, Samuel K.
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Brandes, Leif
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Derdenger, Timothy P.
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Franck, Egon
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Gerritsen, Dirk F.
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Journal of sports economics
Marketing letters : a journal of research in marketing
International journal of sports marketing & sponsorship
10
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Organizations and markets in emerging economies
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Sportkommunikation
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Asia-Pacific journal of business administration
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brands : interdisciplinary perspectives
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Economics, management and financial markets
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Fontys Venlo - publication of applied sciences
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Global business review
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Innovation: organization & management : IOM
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International journal of advertising : the quarterly review of marketing communications
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International journal of applied business and economic research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
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Journal of economics and finance
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
Examining the impact of celebrity endorsements across consumer segments : an empirical study of Tiger Woods' endorsement effect on golf equipment
Derdenger, Timothy P.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011876244
Saved in:
2
The value of winning : endorsement returns in individual sports
Gerritsen, Dirk F.
;
Rheenen, Saskia van
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011730649
Saved in:
3
Press pass : payoffs to media exposure among National Football League (NFL) wide receivers
Treme, Julianne
;
Allen, Samuel K.
- In:
Journal of sports economics
12
(
2011
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10009156750
Saved in:
4
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
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