Local heroes and superstars : an empirical analysis of star attraction in German soccer
Year of publication: |
2008
|
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Authors: | Brandes, Leif ; Franck, Egon ; Nüesch, Stephan |
Published in: |
Journal of sports economics. - Thousand Oaks, Calif. : Sage, ISSN 1527-0025, ZDB-ID 2006891-8. - Vol. 9.2008, 3, p. 266-286
|
Subject: | Profisport | Professional sports | Fußball | Football | Sportler | Athletes | Celebrity-Werbung | Celebrity endorsement | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Panel | Panel study | Deutschland | Germany | 1995-2004 |
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