Local Heroes and Superstars : An Empirical Analysis of Star Attraction in German Soccer
Year of publication: |
2010
|
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Authors: | Brandes, Leif ; Franck, Egon P. ; Nüesch, Stephan |
Publisher: |
[S.l.] : SSRN |
Subject: | Panel | Panel study | Deutschland | Germany | Fußball | Football | Sportler | Athletes | Profisport | Professional sports | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Sports Economics, Vol. 9, No. 3, pp. 266-286, 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2008 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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