Death-related publicity as informational advertising : evidence from the music industry
Year of publication: |
March 2016
|
---|---|
Authors: | Brandes, Leif ; Nüesch, Stephan ; Franck, Egon |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 1, p. 143-157
|
Subject: | Death-related effects | Advertising | Context effect | Publicity | Cultural markets | Werbung | Musikwirtschaft | Music industry | Werbewirkung | Advertising effects |
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