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subject:"Sportler"
~person:"Chang, Yonghwan"
~person:"Sato, Shintaro"
~subject:"Associative memory network model"
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Search: subject_exact:"Celebrity endorsement"
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Sportler
Associative memory network model
Athletes
4
Celebrity endorsement
4
Celebrity-Werbung
4
Advertising effects
2
Brand image
2
Cognition
2
Consumer behaviour
2
Kognition
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Konsumentenverhalten
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Markenimage
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Werbewirkung
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Athlete endorsement
1
Athlete reputational crisis
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Brand management
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Cognitive dissonance
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Markenführung
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Psychology of advertising
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Reputation
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Sport
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Sportmarketing
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Sports
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Sports marketing
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Werbepsychologie
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advertising
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athlete endorsement
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athlete transgression
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celebrity publicity
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cognitive bias
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comparative judgment
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false memory
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human branding
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sport consumer
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Chang, Yonghwan
Sato, Shintaro
Astous, Alain d'
3
Fink, Janet S.
3
Ko, Yong Jae
3
Schaaf, Daniela
3
Brandes, Leif
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Carrillat, François A.
2
Derdenger, Timothy P.
2
Donavan, D. Todd
2
Felbert, Aaron von
2
Jain, Varsha
2
Kim, Taehee
2
Koo, Jakeun
2
Lear, Karen E.
2
Liu, Matthew Tingchi
2
Nüesch, Stephan
2
Parker, Heidi M.
2
Roy, Subhadip
2
Runyan, Rodney C.
2
Srinivasan, Kannan
2
Tzoumaka, Eugenia
2
Abirami, U.
1
Allen, Samuel K.
1
Antonovica, Arta
1
Arai, Akiko
1
Arora, Nilesh
1
Baker, Thomas A., III.
1
Barbuto, Cody
1
Bauer, Brittney C.
1
Becker, Carsten
1
Behnoosh, Shima
1
Belch, George E.
1
Belch, Michael A.
1
Brock, James L.
1
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Journal of sport management : the official journal of the North American Society of Sport Management
2
International journal of sports marketing & sponsorship
1
Psychology & marketing
1
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ECONIS (ZBW)
4
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
Saved in:
3
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
4
Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan
;
Ko, Yong Jae
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
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