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subject:"Sportmarketing"
~isPartOf:"Marketing analysis in sport business : global perspectives"
~isPartOf:"The marketing review"
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Sportmarketing
Professional sports
4
Profisport
4
Sport organization
4
Sportorganisation
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Sports marketing
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
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Beziehungsmarketing
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Consumer behaviour
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Fans
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Football
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Fußball
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Relationship marketing
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Ball game
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Chang, Ching-Hung
1
Chen, Wan-Chen
1
Las Casas, Alexandre Luzzi
1
Ma, Shang Chun
1
Ma, Shang-Ming
1
Matsuoka, Hirotaka
1
Shuv-Ami, Avichai
1
Silva, Edson Coutinho da
1
Thrassou, Alkis
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Vrontis, Demetris
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Marketing analysis in sport business : global perspectives
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
43
European Sport management quarterly : ESMQ
40
International journal of sports marketing & sponsorship
38
Sport management review
38
International journal of sport management and marketing : IJSMM
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
Journal of business research : JBR
7
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
The journal of brand management : an international journal
5
European journal of operational research : EJOR
4
Journal of strategic marketing
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Routledge international handbooks
4
Services marketing quarterly
4
Customer-centric marketing strategies : tools for building organizational performance
3
European journal of international management : EJIM
3
Journal for global business advancement : JGBA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Journal of sports economics
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of services marketing
3
Working papers / Harvard Business School, Division of Research
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of business and globalisation : IJBG
2
International journal of revenue management : IJRM
2
Journal of retailing and consumer services
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The service industries journal
2
Advances in media, entertainment, and the arts (AMEA) book series
1
Arbeitsbericht
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapiere des Lehrstuhls / Westfälische Wilhelms-Universität, Münster, Lehrstuhl für Betriebswirtschaftslehre insbesondere Controlling
1
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ECONIS (ZBW)
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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
2
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
Saved in:
3
Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da
;
Las Casas, Alexandre Luzzi
- In:
The marketing review
17
(
2017
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
Saved in:
4
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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