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subject:"Sportmarketing"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
~subject:"Konsumentenverhalten"
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Sportmarketing
Konsumentenverhalten
Professional sports
3
Profisport
3
Sport
3
Sport organization
3
Sportorganisation
3
Sports
3
Sports Industry
3
Sports marketing
3
Football
2
Fußball
2
Soccer
2
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand management
1
Brands and Branding
1
Business History
1
Business Model
1
Business history
1
Business model
1
Cases
1
Europa
1
Europe
1
Freizeitwirtschaft
1
Geschäftsmodell
1
Growth and Development
1
Leisure industries
1
Lieferantenmanagement
1
Major League Soccer
1
Markenführung
1
Marketing
1
Organizational Structure
1
Relationship marketing
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Sponsoring
1
Sponsorship
1
Sport event
1
Sport management
1
Sportmanagement
1
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Arbeitspapier
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Graue Literatur
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Non-commercial literature
3
Working Paper
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English
3
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Cortsen, Kenneth
2
Greyser, Stephen A.
2
Fuentes Fernández, Juan
1
Healy, Paul M.
1
Serafeim, George
1
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Working papers / Harvard Business School, Division of Research
Journal of sport management : the official journal of the North American Society of Sport Management
49
European Sport management quarterly : ESMQ
45
Sport management review
41
International journal of sports marketing & sponsorship
40
International journal of sport management and marketing : IJSMM
39
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Journal of business research : JBR
9
The journal of brand management : an international journal
6
International journal of sport finance
5
Journal of strategic marketing
5
Sport, Business and Management : an international journal ; SBM
5
European journal of operational research : EJOR
4
Journal of sports economics
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Routledge international handbooks
4
Services marketing quarterly
4
Customer-centric marketing strategies : tools for building organizational performance
3
European journal of international management : EJIM
3
Journal for global business advancement : JGBA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of business and globalisation : IJBG
2
International journal of revenue management : IJRM
2
Journal of retailing and consumer services
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing analysis in sport business : global perspectives
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Sport public relations and communication
2
The marketing review
2
The service industries journal
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Applied economics letters
1
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ECONIS (ZBW)
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LALIGA - from a soccer competition organizer to a global player in the sports and entertainment industry
Greyser, Stephen A.
;
Cortsen, Kenneth
;
Fuentes …
-
2023
Persistent link: https://www.econbiz.de/10014466498
Saved in:
2
MLS as a sports product - the prominence of the world's game in the U.S.
Greyser, Stephen A.
;
Cortsen, Kenneth
-
2021
Persistent link: https://www.econbiz.de/10012586367
Saved in:
3
More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
Saved in:
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