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subject:"Sportmarketing"
~person:"Drengner, Jan"
~person:"Saayman, Melville"
~subject:"Tourismusmarketing"
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Drengner, Jan
Saayman, Melville
O'Reilly, Norm
6
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International journal of contemporary hospitality management
1
International journal of event and festival management
1
Journal of business research : JBR
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
South African journal of economic and management sciences
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1
Do wine tourists care about the labourer?
Saayman, Andrea
;
Saayman, Melville
- In:
South African journal of economic and management sciences
22
(
2019
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012178060
Saved in:
2
Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
3
The 3-S typology of South African culinary festival visitors
Viljoen, Armand
;
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of contemporary hospitality management
29
(
2017
)
6
,
pp. 1560-1579
Persistent link: https://www.econbiz.de/10011732180
Saved in:
4
Segmenting beyond behavioural intentions : fine tuning music festival visitors' music appreciation
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
8
(
2017
)
2
,
pp. 204-223
Persistent link: https://www.econbiz.de/10011721755
Saved in:
5
Die Wirkungen von Ambush-Marketing : Ausgewählte Ergebnisse einer empirischen Untersuchung anlässlich der Fußball-Europameisterschaft 2004
Drengner, Jan
;
Sachse, Manuel
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 71-87)
.
2005
Persistent link: https://www.econbiz.de/10003295876
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