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subject:"Sports marketing"
~person:"Ilicic, Jasmina"
~subject:"Consumer behaviour"
~subject:"United States"
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Search: subject_exact:"Testimonial advertising"
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Sports marketing
Consumer behaviour
United States
Celebrity endorsement
8
Celebrity-Werbung
8
Konsumentenverhalten
5
Advertising effects
4
Werbewirkung
4
Brand management
3
Markenführung
3
Australia
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Australien
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Brand image
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Markenimage
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Marketing cooperation
2
Marketingkooperation
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Advertising
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Authenticity
1
Brand associations
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Brand value
1
Charitable organization
1
Cognition
1
Corporate and celebrity brands
1
Credibility
1
Emotion
1
Experiment
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Fernsehwerbung
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Fundraising
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Gemeinnützige Organisation
1
Glaubwürdigkeit
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Hierarchical value mapping
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Kognition
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Television advertising
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Werbung
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attitude purchase intention
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balance
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celebrity
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charity
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co-branding
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Ilicic, Jasmina
Roy, Subhadip
6
Usman, Osly
5
Arora, Nilesh
4
Huber, Frank
4
Jain, Varsha
4
Meyer, Frederik
4
Abirami, U.
3
Alatas, Vivi
3
Baxter, Stacey M.
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Ho, Thong
3
Kaur Ghuman, Mandeep
3
Koo, Jakeun
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
Mills, Scott
3
Olken, Benjamin A.
3
Paladines, Cindy
3
Parmar, Yadvinder
3
Parsad, Chandan
3
Patterson, Anthony
3
Prashar, Sanjeev
3
Quinn, Lee
3
Webster, Cynthia M.
3
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
Banerjee, Neelotpaul
2
Banister, Emma N.
2
Bettman, James R.
2
Biswas, Abhijit
2
Boeuf, Benjamin
2
Brandes, Leif
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlsson, Frederik
2
Castillo, Ernesto del
2
Centeno, Edgar
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Psychology & marketing
2
Journal of advertising research
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
2
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
3
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
4
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
5
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
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