Being true to oneself : investigating celebrity brand authenticity
Year of publication: |
June 2016
|
---|---|
Authors: | Ilicic, Jasmina ; Webster, Cynthia M. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 6, p. 410-420
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour |
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