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subject:"Sprache"
~person:"Becerra, Enrique P."
~subject:"Clientelism"
~type_genre:"Article in journal"
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Becerra, Enrique P.
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The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
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2
Hispanics' information search and patronage intentions online
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003886470
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