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subject:"Standortwettbewerb"
~isPartOf:"Journal of business research : JBR"
~subject:"Holiday behaviour"
~subject:"Markenführung"
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Search: subject_exact:"Regionenmarke"
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Standortwettbewerb
Holiday behaviour
Markenführung
Place marketing
17
Standortmarketing
17
Brand management
11
Brand image
10
Markenimage
10
Place branding
5
City marketing
4
Consumer behaviour
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Designation of origin
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Stadtmarketing
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Tourismusmarketing
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Africa
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Foroudi, Mohammad Mahdi
2
Melewar, T. C.
2
Ageeva, Elena
1
Akarsu, Tugra Nazlil
1
Alexander, Andrew
1
Baack, Daniel W.
1
Balmer, John M. T.
1
Bang, Nguyen
1
Bose, Sunny
1
Charters, Steve
1
Chen, Weifeng
1
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Dennis, Charles
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Formaniuk, Liam
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Foroudi, Pantea
1
Gupta, Shashwat
1
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1
Hinson, Robert
1
Hultman, Magnus
1
Kakuda, Nakaya
1
Kosiba, John Paul Basewe
1
Költringer, Clemens
1
Mahmoud, Rudiana
1
Osabutey, Ellis L. C.
1
Roy, Sanjit
1
Scarborough, William J.
1
Sharifah Faridah Syed Alwi
1
Skinner, Heather
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Spielmann, Nathalie
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Sun, Ru
1
Teller, Christoph
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Väätänen, Juha
1
Wilson, Rick T.
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Wood, Steve
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Wright, Len Tiu
1
Yeboah-Banin, Abena A.
1
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Journal of business research : JBR
Branded spaces : experience enactments and entanglements
10
Journal of marketing management : MM
8
The journal of product & brand management
8
Tourism management : research, policies, practice
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing theory
5
The marketing review
5
International review on public and non-profit marketing
4
The journal of brand management : an international journal
4
International journal of leisure and tourism marketing : IJLTM
3
Journal of travel and tourism marketing
3
Qualitative market research : an international journal
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Advances in hospitality, tourism, and the services industry (AHTSI) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands and branding
2
International journal of Indian culture and business management : IJICBM
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
2
Marketing places and spaces
2
Public management review
2
Routledge advances in management and business studies
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
2
Total quality management & business excellence
2
Tourism management perspectives : TMP
2
Tourism review
2
Amfiteatru economic : an economic and business research periodical
1
Annals of tourism research : ATR ; a social sciences journal
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
1
Branded lives : the production and consumption of meaning at work
1
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ECONIS (ZBW)
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1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
3
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
4
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert
;
Osabutey, Ellis L. C.
;
Kosiba, John …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
Saved in:
7
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
8
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
9
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
10
Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China
Zhao, Weihong
;
Sun, Ru
;
Kakuda, Nakaya
- In:
Journal of business research : JBR
78
(
2017
),
pp. 261-267
Persistent link: https://www.econbiz.de/10011736356
Saved in:
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