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subject:"Store brand"
~person:"Beneke, Justin"
~person:"Duan, Yongrui"
~type:"article"
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Store brand
Einzelhandelspreis
4
Handelsmarke
4
Retail price
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Brand
3
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Markenartikel
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Preismanagement
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Price
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Pricing strategy
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Private label
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Retail trade
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Brand image
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Brand management
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Markenführung
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Markenimage
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Store image
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Consumer choice
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Corporate reputation
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Firmenimage
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Game theory
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Hierarchical nonlinear model
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Lieferkette
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Loyalty
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Moderating effect
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Preis
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Private label brands
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Product quality
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Produktqualität
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Reference price
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Retail
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Risk
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South Africa
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Spieltheorie
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Beneke, Justin
Duan, Yongrui
Olbrich, Rainer
4
Choi, Seung-chan
3
Abril Barrie, Carmen
2
Amrouche, Nawel
2
Dawes, John
2
Fornari, Daniele
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1
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Ben Rhouma, Tarek
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Bhattacharya, Sonali
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European journal of operational research : EJOR
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
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The journal of consumer marketing
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ECONIS (ZBW)
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Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin
;
Duan, Yongrui
;
Liu, Wenxia
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014261149
Saved in:
2
Impacts of store-brand introduction on a multiple-echelon supply chain
Cheng, Rong
;
Duan, Yongrui
;
Zhang, Jianguang
;
Ke, Hua
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 652-662
Persistent link: https://www.econbiz.de/10012502387
Saved in:
3
Propensity to buy private label merchandise : the contributory effects of store image, price, risk, quality and value in the cognitive stream
Beneke, Justin
;
Brito, Alex
;
Garvey, Kerry-Anne
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10010510588
Saved in:
4
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
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