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subject:"Strategic management"
~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
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Strategic management
Consumer behaviour
Marketing management
129
Marketingmanagement
129
Konsumentenverhalten
23
Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
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European journal of marketing : EJM
Journal of business research : JBR
96
Journal of retailing and consumer services
48
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of marketing communications
36
Journal of strategic marketing
36
SpringerLink / Bücher
32
The journal of product & brand management
28
Journal of marketing
27
Journal of the Academy of Marketing Science
27
Journal of marketing management : MM
24
The journal of brand management : an international journal
24
Business horizons
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Asia Pacific journal of marketing and logistics
22
The journal of business & industrial marketing
22
Journal of Islamic marketing : JIMA
19
Journal of retailing
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Marketing intelligence & planning
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Psychology & marketing
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Springer eBook Collection
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The journal of consumer marketing
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Cogent business & management
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International journal of internet marketing and advertising : IJIMA
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Faculty & research / Insead : working paper series
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Gabler Edition Wissenschaft
13
International journal of advertising : the review of marketing communications
13
International marketing review
13
International journal of retail & distribution management
12
International journal of wine business research : IJWBR
12
International review on public and non-profit marketing
12
Journal of marketing theory and practice
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The marketing review
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of technology marketing : IJTMkt
10
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ECONIS (ZBW)
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
5
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
6
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
7
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
8
Strategic marketing patterns and performance implications
Agic, Emir
;
Cinjarevic, Merima
;
Kurtovic, Emir
; …
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2216-2248
Persistent link: https://www.econbiz.de/10011629383
Saved in:
9
Development and impact of strategic marketing : a longitudinal study in a Nordic country from 2008 to 2014
Frösén, Johanna
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2269-2294
Persistent link: https://www.econbiz.de/10011629391
Saved in:
10
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
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