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subject:"Strategic management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Deutschland"
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Strategic management
Deutschland
Marketing management
243
Marketingmanagement
243
Business-to-business marketing
84
B-to-B-Marketing
83
Lieferantenmanagement
65
Supplier relationship management
65
Marketing
51
Beziehungsmarketing
46
Relationship marketing
46
Firm performance
43
Innovation
43
Unternehmenserfolg
42
Strategisches Management
26
Market orientation
23
Innovation management
21
Innovationsmanagement
21
Resource-based view
21
Ressourcenorientierter Ansatz
21
New product development
19
Produktentwicklung
19
Dynamic capabilities
18
Dynamische Kompetenzen
18
Internet marketing
18
Online-Marketing
18
Brand management
15
Markenführung
15
Consumer behaviour
14
Customer value
14
KMU
14
Konsumentenverhalten
14
Kundenwert
14
SME
14
Selling
14
Verkauf
14
Competitive advantage
13
Social Web
13
Social web
13
USA
13
United States
13
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27
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1
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English
27
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Cao, Guangming
2
Gudergan, Siegfried
2
Kindström, Daniel
2
Möller, K. E. Kristian
2
Parvinen, Petri
2
Slater, Stanley F.
2
Wilden, Ralf
2
Akter, Shahriar
1
Al-Habib, Mohammed I.
1
Al-Surmi, Abdulrahman
1
Al-Torkistani, Habiballah Mohamed
1
Artto, Karlos
1
Balabanis, George
1
Bang, Nguyen
1
Brege, Harald
1
Camp, Kerri
1
Chari, Simos
1
Chen, Junsong
1
Day, George S.
1
Di Benedetto, C. Anthony
1
Dibb, Sally
1
Duan, Yanqing
1
Eggert, Andreas
1
Evanschitzky, Heiner
1
Flaig, Alexander
1
Friend, Scott B.
1
Funke, Andrea (Wischmeyer)
1
Haas, Alexander
1
Herhausen, Dennis
1
Hossain, Md Afnan
1
Hu, Xiaoting
1
Hult, G. Tomas M.
1
Hultman, Magnus
1
Hunt, Shelby D.
1
Jaakkola, Matti
1
Johnson, Jean L.
1
Kaleka, Anna
1
Khatib, Jamal A. al-
1
Kujala, Jaakko
1
Leonidou, Erasmia
1
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
65
Europäische Hochschulschriften / 5
61
Gabler Edition Wissenschaft
42
Journal of business research : JBR
33
Lehrbuch
27
Journal of strategic marketing
22
Schriften zu Marketing und Management
22
Springer eBook Collection / Business and Economics
21
Neue betriebswirtschaftliche Forschung : Nbf
16
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
Hamburger Schriften zur Marketingforschung
14
Berichte aus der Betriebswirtschaft
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
European journal of marketing : EJM
12
DUV : Wirtschaftswissenschaft
10
Erfurter Hefte zum angewandten Marketing
10
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
10
The journal of business & industrial marketing
10
Arbeitspapier / Institut für Marketing, Universität Mannheim
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
9
DUV / Wirtschaftswissenschaft
8
Gabler-Edition Wissenschaft
8
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
8
Journal of the Academy of Marketing Science
8
Schriften zum Marketing
8
Springer eBook Collection
8
Business horizons
7
International journal of business and globalisation : IJBG
7
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
6
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
6
International marketing review
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Schriftenreihe Marketing, Management
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Wirtschaftswissenschaft
6
AMS review : official publication of the Academy of Marketing Science
5
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ECONIS (ZBW)
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1
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
4
Managerial mindset effects on international marketing strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
5
Only senior managers lead business model innovation, or do they? : levels of management and dynamic capability deployment
Funke, Andrea (Wischmeyer)
;
Wilden, Ralf
;
Gudergan, …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
Saved in:
6
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
7
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
Saved in:
8
Market-shaping strategies : a conceptual framework for generating market outcomes
Flaig, Alexander
;
Kindström, Daniel
;
Ottosson, Mikael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 254-266
Persistent link: https://www.econbiz.de/10013194583
Saved in:
9
The impact of aligning business, IT, and marketing strategies on firm performance
Al-Surmi, Abdulrahman
;
Cao, Guangming
;
Duan, Yanqing
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 39-49
Persistent link: https://www.econbiz.de/10012162452
Saved in:
10
Exploring proactive market strategies
Brege, Harald
;
Kindström, Daniel
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 75-88
Persistent link: https://www.econbiz.de/10012162463
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