//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Strategic management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Strategic management
Consumer behaviour
Marketing management
29
Marketingmanagement
29
Internet marketing
20
Online-Marketing
20
Social Web
15
Social web
15
Konsumentenverhalten
13
Beziehungsmarketing
7
Relationship marketing
7
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
social media
5
Advertising
4
Advertising effects
4
Online retailing
4
Online-Handel
4
Werbewirkung
4
Werbung
4
Communication
3
Internet
3
Kommunikation
3
Social network
3
Soziales Netzwerk
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
influencer marketing
3
marketing
3
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Innovation
2
Italien
2
Italy
2
Luxury goods
2
Luxusgüter
2
Music industry
2
Musikwirtschaft
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
14
Author
All
Acikgoz, Fulya
1
Aulōnitēs, Geōrgios I.
1
Bolat, Elvira
1
Burnaz, Sebnem
1
Bình Nghiêm-Phú
1
Dumicic, Ksenija
1
El-Deeb, Sara
1
Forman, Howard
1
Jeong, Hyun Ju
1
Jin, Seunga Venus
1
Katsonis, Nikolaos
1
Kim, Jihye
1
Kwak, Hyokjin
1
Mass Hareeza Ali
1
Mathupayas Thongmak
1
Muqaddam, Aziz
1
Myloni, Barbara
1
Nawal Hanim Abdullah
1
Ndasi, Wilson
1
Nurlida Ismail
1
Raja Nerina Raja Yusof
1
Roushan, Gelareh
1
Sfakianakis, Michael
1
Shayeb, Mirna El
1
Snoj, Boris
1
Theoharis, Dimitrios
1
Tomše, Denis
1
Walsh, Michael Francis
1
Yoong Ruey Yap
1
Yue, Xiaofan
1
Zinkhan, George M.
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
96
Journal of retailing and consumer services
48
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of marketing communications
36
Journal of strategic marketing
36
European journal of marketing : EJM
33
SpringerLink / Bücher
32
The journal of product & brand management
28
Journal of marketing
27
Journal of the Academy of Marketing Science
27
Journal of marketing management : MM
24
The journal of brand management : an international journal
24
Business horizons
23
Asia Pacific journal of marketing and logistics
22
The journal of business & industrial marketing
22
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Marketing intelligence & planning
18
Psychology & marketing
18
Springer eBook Collection
18
The journal of consumer marketing
18
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Faculty & research / Insead : working paper series
13
Gabler Edition Wissenschaft
13
International journal of advertising : the review of marketing communications
13
International marketing review
13
International journal of retail & distribution management
12
International journal of wine business research : IJWBR
12
International review on public and non-profit marketing
12
Journal of marketing theory and practice
12
The marketing review
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing : ZFP ; journal of research and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of technology marketing : IJTMkt
10
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
5
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
6
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
7
Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap
;
Nurlida Ismail
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
Saved in:
8
"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus
;
Muqaddam, Aziz
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
Saved in:
9
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
10
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->