//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Strategic management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Strategic management
Consumer behaviour
Marketing management
60
Marketingmanagement
60
Brand management
45
Markenführung
45
Konsumentenverhalten
22
Brand
18
Markenartikel
18
Brand image
16
Markenimage
16
Brand architecture
13
Markenarchitektur
12
Corporate reputation
10
Firmenimage
10
Luxury goods
9
Luxusgüter
9
Beziehungsmarketing
7
Corporate culture
7
Relationship marketing
7
Unternehmenskultur
7
USA
6
United States
6
brand orientation
6
Branding
5
International marketing
5
Internationales Marketing
5
Brand extension
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Cultural heritage
4
KMU
4
Kulturgüter
4
Markentransfer
4
SME
4
Social Web
4
Social web
4
Bibliometrics
3
Bibliometrie
3
Brand orientation
3
Consumer goods industry
3
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Batt, Verena
1
Baumann, Chris
1
Baxter, Stacey M.
1
Bruhn, Manfred
1
Chhikara, Ritu
1
De Gregorio, Federico
1
Demetriou, Marlen
1
Didonet, Simone Regina
1
Disterheft, Aneta
1
Eshghi, Abdolreza
1
Felix, Reto
1
Fine, Amanda C.
1
Gaczek, Piotr
1
Gadzinski, Gregory
1
Garczarek-Bąk, Urszula
1
Garg, Ruchi
1
Gengler, Charles E.
1
Ghose, Sanjoy
1
Giovanis, Apostolos N.
1
Gray, David
1
Haase, Janina
1
Hawkins, Matthew A.
1
Heiman, Amir
1
Hennigs, Nadine
1
Hirvonen, Saku
1
Holehonnur, Abhijith
1
Holzer, Matthias
1
Hopkins, Christopher D.
1
Ilicic, Jasmina
1
Johnson, Lester W.
1
Jun, Sung Youl
1
Kalra, Ajay
1
Kataria, Aakanksha
1
Kim, Kyung Ho
1
Kulczynski, Alicia
1
Labenz, Franziska
1
Laukkanen, Tommi
1
Liu, Sindy
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
96
Journal of retailing and consumer services
48
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of marketing communications
36
Journal of strategic marketing
36
European journal of marketing : EJM
33
SpringerLink / Bücher
32
The journal of product & brand management
28
Journal of marketing
27
Journal of the Academy of Marketing Science
27
Journal of marketing management : MM
24
Business horizons
23
Asia Pacific journal of marketing and logistics
22
The journal of business & industrial marketing
22
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Marketing intelligence & planning
18
Psychology & marketing
18
Springer eBook Collection
18
The journal of consumer marketing
18
Cogent business & management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Faculty & research / Insead : working paper series
13
Gabler Edition Wissenschaft
13
International journal of advertising : the review of marketing communications
13
International marketing review
13
International journal of retail & distribution management
12
International journal of wine business research : IJWBR
12
International review on public and non-profit marketing
12
Journal of marketing theory and practice
12
The marketing review
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing : ZFP ; journal of research and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of technology marketing : IJTMkt
10
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
2
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
3
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
4
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
5
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
6
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
7
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
8
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
9
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
10
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->