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subject:"Strategic management"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Deutschland"
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Strategic management
Deutschland
Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
11
Market orientation
11
Online-Marketing
11
Marketing strategy
9
Messebeteiligung
9
Social Web
9
Social web
9
Strategisches Management
9
Trade fair participation
9
Brand management
8
Competitive advantage
8
KMU
8
Markenführung
8
SME
8
Wettbewerbsvorteil
8
USA
7
United States
7
Customer integration
6
E-commerce
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Akgün, Ali E.
1
Barrera-Barrera, Ramón
1
Blythe, Jim
1
Cabanelas, Pablo
1
Durrieu, François
1
Fongsuwan, Wanno
1
Hadjielias, Elias
1
Hsu, Yen
1
Juppo, Anne
1
Kirchgeorg, Manfred
1
Kästner, Evelyn
1
Lampón, Jesús F.
1
Matikainen, Minna
1
Navarro García, Antonio
1
Parvinen, Petri
1
Peris-Oritz, Marta
1
Pilon, Francois
1
Polat, Volkan
1
Preikschas, Michael W.
1
Rüdiger, Klaus
1
Solberg, Carl Arthur
1
Springer, Christiane
1
Terho, Harri
1
Trimetsoontorn, Jirasek
1
Wongsansukcharoen, Jedsada
1
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The journal of business & industrial marketing
SpringerLink / Bücher
65
Europäische Hochschulschriften / 5
61
Gabler Edition Wissenschaft
42
Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
27
Lehrbuch
27
Journal of strategic marketing
22
Schriften zu Marketing und Management
22
Springer eBook Collection / Business and Economics
21
Neue betriebswirtschaftliche Forschung : Nbf
16
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
Hamburger Schriften zur Marketingforschung
14
Berichte aus der Betriebswirtschaft
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
European journal of marketing : EJM
12
DUV : Wirtschaftswissenschaft
10
Erfurter Hefte zum angewandten Marketing
10
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
10
Arbeitspapier / Institut für Marketing, Universität Mannheim
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
9
DUV / Wirtschaftswissenschaft
8
Gabler-Edition Wissenschaft
8
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
8
Journal of the Academy of Marketing Science
8
Schriften zum Marketing
8
Springer eBook Collection
8
Business horizons
7
International journal of business and globalisation : IJBG
7
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
6
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
6
International marketing review
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Schriftenreihe Marketing, Management
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Wirtschaftswissenschaft
6
AMS review : official publication of the Academy of Marketing Science
5
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1
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
2
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
3
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
4
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
5
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
6
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
7
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
8
Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada
;
Trimetsoontorn, Jirasek
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
Saved in:
9
Trade fairs as communication : a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
Saved in:
10
Objectives for successfully participating in trade shows
Kirchgeorg, Manfred
;
Springer, Christiane
;
Kästner, Evelyn
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
Saved in:
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