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subject:"Strategic management"
~isPartOf:"The journal of product & brand management"
~subject:"Consumer behaviour"
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Strategic management
Consumer behaviour
Marketing management
41
Marketingmanagement
40
Brand management
32
Markenführung
32
Konsumentenverhalten
26
Brand image
23
Markenimage
23
Brand
15
Markenartikel
15
Beziehungsmarketing
10
Relationship marketing
10
Brand communication
5
Brand meaning
5
Consumer behavior
5
Brand extension
4
Brand name
4
Brand performance
4
Corporate branding
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Handelsmarke
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Markentransfer
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Market orientation
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Marketing strategy
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New product development
4
Produktentwicklung
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Store brand
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Advertising effects
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Brand architecture
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Brand orientation
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Corporate reputation
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Erfolgsfaktor
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Fashion
3
Fashion marketing
3
Firmenimage
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Innovation
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Innovation management
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Innovationsmanagement
3
International marketing
3
Internationales Marketing
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Abratt, Russell
1
Anh Tran Tram Truong
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Arantola, Noora
1
Bal, Anjali
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Ilicic, Jasmina
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1
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The journal of product & brand management
Journal of business research : JBR
96
Journal of retailing and consumer services
48
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of marketing communications
36
Journal of strategic marketing
36
European journal of marketing : EJM
33
SpringerLink / Bücher
32
Journal of marketing
27
Journal of the Academy of Marketing Science
27
Journal of marketing management : MM
24
The journal of brand management : an international journal
24
Business horizons
23
Asia Pacific journal of marketing and logistics
22
The journal of business & industrial marketing
22
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Marketing intelligence & planning
18
Psychology & marketing
18
Springer eBook Collection
18
The journal of consumer marketing
18
Cogent business & management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Faculty & research / Insead : working paper series
13
Gabler Edition Wissenschaft
13
International journal of advertising : the review of marketing communications
13
International marketing review
13
International journal of retail & distribution management
12
International journal of wine business research : IJWBR
12
International review on public and non-profit marketing
12
Journal of marketing theory and practice
12
The marketing review
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing : ZFP ; journal of research and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of technology marketing : IJTMkt
10
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ECONIS (ZBW)
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1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
6
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
7
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
8
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
9
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
10
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
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