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subject:"Strategic management"
~person:"Koponen, Jonna"
~subject:"Künstliche Intelligenz"
~subject:"Supplier relationship management"
~type_genre:"Aufsatz in Zeitschrift"
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Strategic management
Künstliche Intelligenz
Supplier relationship management
B-to-B-Marketing
4
Business-to-business marketing
4
Lieferantenmanagement
4
Selling
4
Verkauf
4
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Communication
2
Customer relationships
2
Digitalisierung
2
Digitization
2
E-commerce
2
Electronic Commerce
2
Internal communication
2
Interne Kommunikation
2
Kommunikation
2
Relationship marketing
2
Salespeople
2
Value creation
2
Verkaufspersonal
2
Artificial intelligence
1
B2B sales relationships
1
B2B selling
1
B2B solution selling
1
B2B solution selling process
1
Business network
1
Communication competence
1
Competence
1
Consumer behaviour
1
Cross-cultural
1
Cross-cultural management
1
Digital communication
1
Digital multi-sided platform
1
Digital platform
1
Digitale Plattform
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Emerging B2B platforms
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In-person communication
1
Interkulturelles Management
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International marketing
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Aufsatz in Zeitschrift
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Koponen, Jonna
Svensson, Göran
11
Agnihotri, Raj
7
Høgevold, Nils M.
6
Rodríguez, Rocío
6
Pullins, Ellen
5
Rangarajan, Deva
5
Bush, Alan J.
4
Corsaro, Daniela
4
Habel, Johannes
4
Høgevold, Nils
4
Johnson, Jeff S.
4
Lane, Nikala
4
Maggioni, Isabella
4
Otero-Neira, Carmen
4
Parvinen, Petri
4
Sharma, Arun
4
Terho, Harri
4
Ulaga, Wolfgang
4
Alavi, Sascha
3
Chaker, Nawar N.
3
Grewal, Rajdeep
3
Hansen, John D.
3
Hochstein, Bryan
3
Julkunen, Saara
3
Keränen, Joona
3
Krush, Michael T.
3
Moncrief, William C.
3
Paesbrugghe, Bert
3
Roberts-Lombard, Mornay
3
Viio, Paul
3
Badrinarayanan, Vishag
2
Bonney, Leff
2
Cao, Qingning
2
Cespedes, Frank V.
2
Chen, Ying-Ju
2
Cron, William L.
2
DeCarlo, Thomas E.
2
Dingus, Rebecca
2
Eggert, Andreas
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Nordic journal of business : NJB
1
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All
ECONIS (ZBW)
4
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Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
3
Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara
;
Koponen, Jonna
;
Nickell, David
- In:
Nordic journal of business : NJB
71
(
2022
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10013327278
Saved in:
4
Sales communication competence in international B2B solution selling
Koponen, Jonna
;
Julkunen, Saara
;
Asai, Akiko
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 238-252
Persistent link: https://www.econbiz.de/10012128066
Saved in:
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