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subject:"Strategic management"
~person:"Koponen, Jonna"
~subject:"Supplier relationship management"
~type_genre:"Aufsatz in Zeitschrift"
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Strategic management
Supplier relationship management
B-to-B-Marketing
3
Business-to-business marketing
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Lieferantenmanagement
3
Selling
3
Verkauf
3
Betriebliche Wertschöpfung
2
Communication
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Digitalisierung
2
Digitization
2
E-commerce
2
Electronic Commerce
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Internal communication
2
Interne Kommunikation
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Kommunikation
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Value creation
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Artificial intelligence
1
B2B sales relationships
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B2B solution selling
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B2B solution selling process
1
Beziehungsmarketing
1
Business network
1
Communication competence
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Competence
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Customer relationships
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Digital communication
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Digital multi-sided platform
1
Digital platform
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Digitale Plattform
1
Emerging B2B platforms
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In-person communication
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Kompetenz
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Künstliche Intelligenz
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Marketing management
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Marketingmanagement
1
Network economics
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Netzwerkökonomik
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Aufsatz in Zeitschrift
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Koponen, Jonna
Svensson, Göran
11
Høgevold, Nils M.
6
Rodríguez, Rocío
6
Agnihotri, Raj
5
Pullins, Ellen
5
Bush, Alan J.
4
Corsaro, Daniela
4
Høgevold, Nils
4
Johnson, Jeff S.
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Lane, Nikala
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Maggioni, Isabella
4
Otero-Neira, Carmen
4
Parvinen, Petri
4
Rangarajan, Deva
4
Terho, Harri
4
Ulaga, Wolfgang
4
Julkunen, Saara
3
Paesbrugghe, Bert
3
Roberts-Lombard, Mornay
3
Sharma, Arun
3
Viio, Paul
3
Bonney, Leff
2
Cao, Qingning
2
Cespedes, Frank V.
2
Cron, William L.
2
DeCarlo, Thomas E.
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Eggert, Andreas
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Ferro-Soto, Carlos
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Flaherty, Karen E.
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Friend, Scott B.
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Geiger, Ingmar
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Gilliam, David A.
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Grewal, Rajdeep
2
Grönroos, Christian
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Haas, Alexander
2
Hansen, John D.
2
Hautamäki, Pia
2
Hochstein, Bryan
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Hughes, Douglas E.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Nordic journal of business : NJB
1
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ECONIS (ZBW)
3
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara
;
Koponen, Jonna
;
Nickell, David
- In:
Nordic journal of business : NJB
71
(
2022
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10013327278
Saved in:
3
Sales communication competence in international B2B solution selling
Koponen, Jonna
;
Julkunen, Saara
;
Asai, Akiko
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 238-252
Persistent link: https://www.econbiz.de/10012128066
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