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subject:"Strategic management"
~subject:"Consumer behaviour"
~type_genre:"Glossary included"
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Search: subject_exact:"Marketing management"
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Strategic management
Consumer behaviour
Marketingmanagement
100
Marketing management
98
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61
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32
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32
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18
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18
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17
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9
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7
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92
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
10
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
2
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
4
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
5
The marketing director's role in business planning and corporate governance
Michaluk, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003563829
Saved in:
6
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10003182024
Saved in:
7
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
8
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
9
E-business : strategic thinking and practice
Canzer, Brahm
-
2003
Persistent link: https://www.econbiz.de/10001702748
Saved in:
10
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
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